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How to Advertise

  • 1 min to read

The award-winning Cap Times brand can be a perfect fit for advertisers trying to reach Madison and Dane County's educated and affluent readers. For more info on advertising or sponsorships, contact Mike Kornemann at or 608-252-6421.

Cap Times readers:

  • Are 42 percent more likely than average to have to an annual household income exceeding $150,000.
  • Are 35 percent more likely than average to be age 25 to 30.
  • Are 83 percent more likely than average to enroll in continuing education.
  • Are 69 percent more likely than average to spend more than $150 on groceries each week.
  • Are 65 percent more likely than average to dine out four or more times per month.
  • Are 44 percent likely than average to spend more than $45,000 on a new vehicle.
  • Source: Scarborough Demographic Study, 2019

Premier print opportunities:

  • High-profile full page ad position on back page in color.
  • Half-page anchor position on left and right sides of the popular “Week Ahead” arts and entertainment calendar.
  • Food and dining page in the “Taste of the Times.”

Premier digital opportunities:

  • High impact “reveal” and “float bar” display units are great ways to stand out on all digital platforms. The Cap Times local inventory outperforms from 5 to 10 times the national click-through-rate (CTR) on average. (Source: Google Analytics report)
  • Facebook and Instagram: To learn more about advertising on the Cap Times Facebook and Instagram accounts via posts or videos, please email Chelsey Dequaine-Jerabek at

Premier event sponsorship opportunities:

  • Cap Times Idea Fest is the pre-eminent thought event in the region and spans several days with speakers and panels discussing a myriad of topics related to politics, culture, science, health, and civic causes. This festival is held primarily on the University of Wisconsin–Madison campus in September.
  • Cap Times Talks: A series that covers a topic of high interest in the Madison area and are held at different venues in the city or streamed virtually.
  • Cooking with the Cap Times: A monthly video series with food editor Lindsay Christians as she hosts local chefs demonstrating how to make signature dishes.
  • Cap Times Live: A virtual concert series featuring local musicians who perform live, hosted by features editor Rob Thomas. In-person attendance will evolve as the situation with COVID does.